The Multi-Channel Approach
Winning campaigns don't rely on a single contact method. The most effective voter contact strategies blend:
- Door-to-door canvassing: The gold standard for voter persuasion
- Phone banking: Efficient for voter identification and GOTV
- Email campaigns: Great for fundraising and supporter engagement
- SMS/Text: High open rates, ideal for urgent mobilization
Building Your Contact Plan
Phase 1: Voter Identification (Months 6-3 before E-Day) - Canvas high-priority polls to identify supporter levels - Phone bank through your full voter list - Build your supporter database
Phase 2: Persuasion (Months 3-1 before E-Day) - Target undecided voters with door-to-door visits - Send policy-focused email campaigns - Deploy digital advertising to key demographics
Phase 3: GOTV (Final 2 weeks) - Focus exclusively on identified supporters - Layer all contact methods (door + phone + text) - Track who has voted and redirect resources
Measuring Success
- Track these metrics in RidingDesk's analytics dashboard:
- Contact rate: Percentage of target voters contacted
- Identification rate: Percentage of contacted voters with a support level assigned
- Supporter ratio: Ratio of supporters to opponents in contacted voters
- Conversion rate: Undecided voters who move to supporter after contact